Qualitative Research

Techniques Used for Qualitative Research in India

Qualitative research includes studies that are conducted to analyse and delve deeper into non-numerical data. It could consist of data on any particular situation or experience, social norms, relationships, or cultural practices, among others. Various methods are used to gain information, which is later analysed by experts to separate what’s important. Data collection in qualitative research service in Delhi usually brings in non-numerical or textual information, such as texts, pictures, videos, or spoken words. Some techniques that are commonly used for data collection include: 


This method helps in easily understanding the point of a large crowd, determine which issues or questions are important for different people, and designing the study parameters. Surveys also come in handy when web developers work on data collection apps or for the translation and interpretation of tools. These also help in gaining in-depth information regarding any topic. Surveys can be customised as per your need. Including open-ended questions can result in detailed responses, while to-the-point questions can give a clear picture of a person’s opinion.

Individual interviews

One of the most common and popular forms of data collection in qualitative research service in Bengaluru and other parts of the country is individual interviews. This method involves a conversation between two parties, where one asks questions and the other answers. Such interviews can be informal or formal, depending on the format and the interviewer. Usually, open-ended questions are a staple in interviews as this helps the interviewer get a better perspective of the person in front of them. This method is ideal for those that require more personalized information from their target audience.

Focus groups

These can be considered similar to conversational interviews. However, the major difference between them is that questions are focused on one person in interviews, whereas focus groups involve getting data from several people at the same time. The topic of discussion is similar for all, but the direction in which the conversation goes depends on the group. Such focus groups are structured well by the researcher who guides the group, records their answers, and keeps the conversation flowing in the right direction. Focus groups help generate collective opinions on any concept, be it academic research or any private or public sector data collection. 


In this method, researchers gather information by observing and noting down the behaviour or conversations of people in their natural habitat. The results that can be gained through observations are different from any other method because here, the participants might share data that otherwise might have been hidden during interviews or focus groups. Researchers might also take pictures or videos to help with their work.

To know more about data collection, get in touch with experts at AimResearch.

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