data collection

Quick tips to have Accurate Qualitative Research using Data Collection Methods.

In the era where “data/information is the power,” how we collect that data must be one of the primary concerns, agree? Moreover, which of the common data collection methods is the fittest for your specific necessities?

Whatever the response to the two queries above, one point is for sure – whether you’re a company, organization, business, organiser, researcher, learner, or just an unusual person, collecting information requires to be one of your prime preferences.

However, raw or fresh data doesn’t eternally have to be especially beneficial. Without usual context and composition, it’s simply a collection of random facts and numbers after all. If you, still, design and analyze that information, you’ve got yourself an effectual “fuel” to make your choice.

Then, why do we gather data?

Why Gather Data


Data collection is characterised as the “process of gathering and measuring information or data on varieties of concern, in an authorised systematic way that enables one to answer queries, analyse theories, and evaluate results.”

Data collection in qualitative research

1. Open-Ended Surveys and Polls

Contrary to closed-ended are open-ended studies and questionnaires. The foremost distinction among the two is the case that closed-ended questionnaires extend predefined response choices the respondent need to pick from, whereas open-ended studies let the respondents much more ease and flexibility when presenting their answers.

When planning an open-ended survey, retain in mind the extent of your survey and the quantity and complexity of topics. You require to precisely determine the maximum number of queries, as responding to open-ended issues can be time-occupying and troublesome, and you don’t need to confuse your respondents.

Compared to closed-ended research, one of the quantitative data collection methods, the decisions of open-ended researches are extra challenging to collect and interpret because there are no consistent response choices to choose from.

2. One on One Interviews

One-on-one interviews are one of the very basic kinds of Data collection methods in qualitative research. Here, the interviewer accumulates information straight from the interviewee. Due to it being a highly private approach, this information gathering method is ideal when you require to collect extremely customized information.

Depending on your particular necessities, the transcript can be casual, unorganised, conversational, and also natural (as if you were speaking to your mate) – in which state it’s also tough and time-consuming to prepare the collected information – or it can be semi-structured and regulated to a particular size.

3.Concentrate on groups

The centre groups information gathering method is an interview method, but rather than doing 1-on-1, here we hold a group conversation or discussion.

Whenever the sources for 1-on-1 conversations are restricted (whether in words of oneself, wealth, or time) or you require to recreate specific social circumstances to gather information on people’s emotions and actions, focus groups can get in very helpful.

Ideally, a centre group must have 4-10 people, including a moderator. Of course, relying on the analysis aim and what the data consist of is to be utilised for, there must be any general denominators for every member of the centre group.

For example, if you’re preparing research on the rehabilitation of youthful women drug users, each member of your group have to be ladies healing from drug obsession. Additional parameters, such as age, qualification, profession, marital state do not need to be related.

4.Personal observation

Personal & close observation is one of the common submissive qualitative data collection methods. Here, the information collector practices a participatory position, keeping the context in which the topics of their research and observation are while writing down data, video/audio records, photos, and so on.

Due to its participatory quality, close observation can direct to bias in analysis, as the member may affect the attitudes and views of the researcher, causing it difficult for them to stop aim. Added, the fact that the researcher is a member too can influence the naturalness of the acts and behaviours of topics who already know that they’re being watched & observed.

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